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UŠĆE SHOPPING MALL – MARKET SQUARE
Od „moraš“ do „želiš biti ovde“
Znaš ono jedno mesto u tržnom centru na koje ideš jer moraš, a ne zato što želiš? To je bio nivo -2 u Ušću. Nizak plafon, prenatrpan, potpuno neinspirativan prostor gde su velike prodavnice hrane i drogerije bile jedini razlog zašto bi se neko tamo uopšte zatekao. Delovalo je kao zaboravljeni ćošak tržnog centra — sve dok to više nije bio slučaj.
Izazov? Napraviti prostor koji diše. Prostor koji zove ljude da ostanu. Rešenje? Market Square.
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O projektu
Inspirisan tradicionalnim pijacama, ali sa modernim tvistom, ovaj prostor sada ima potpuno novi identitet. Upadljivo žuti plafon unosi toplinu i energiju, dok antracit detalji i stubovi obloženi mesingom reflektuju svetlost i vizuelno otvaraju prostor. Svaka linija u dizajnu vodi ka ideji okupljanja—kaskadno raspoređena mesta za sedenje u amfiteatarskom stilu pozivaju ljude da zastanu, odmore se od šoping gužve, spontano se okupe. Posebno kada se ovde budu organizovale šoping akcije, izložbe i razni događaji, jer Market Square nije samo prolaz—postaje nova društvena tačka tržnog centra.
Oh, i sve smo to uradili dok je ceo tržni centar normalno radio. Prvi projekat ove vrste u Srbiji. Nema pritiska, je l’ da? Ali sada, Market Square je tačno ono što je i trebalo da bude—mesto kroz koje ne samo da prolaziš, već ono u kom poželiš da ostaneš.
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Površina: 4000m2
Godina: 2024
Lokacija: Belgrade
Klijent: Glavni i odgovorni izvođač radova MOA inženjering d.o.o.
Fotografija: Stefan Miloš
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