{"id":13926,"date":"2026-04-19T20:39:35","date_gmt":"2026-04-19T18:39:35","guid":{"rendered":"https:\/\/stefanmilos.com\/?p=13926"},"modified":"2026-09-17T00:01:16","modified_gmt":"2026-09-16T22:01:16","slug":"salone-del-mobile-pre-nego-sto-sve-postane-content","status":"publish","type":"post","link":"https:\/\/stefanmilos.com\/sr\/salone-del-mobile-pre-nego-sto-sve-postane-content\/","title":{"rendered":"SALONE DEL MOBILE: PRE NEGO \u0160TO SVE POSTANE CONTENT"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;3&#8243; bottom_padding=&#8220;2&#8243; overlay_alpha=&#8220;50&#8243; equal_height=&#8220;yes&#8220; gutter_size=&#8220;4&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;372771&#8243;][vc_column column_width_percent=&#8220;100&#8243; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; sticky=&#8220;yes&#8220; width=&#8220;1\/2&#8243; uncode_shortcode_id=&#8220;526209&#8243;][uncode_info_box items=&#8220;Categories|do_not_display_prefix&#8220; text_size=&#8220;fontsize-mali&#8220; text_transform=&#8220;uppercase&#8220; separator=&#8220;bullet&#8220; el_class=&#8220;mrg-t0&#8243;][vc_custom_heading auto_text=&#8220;yes&#8220; text_color=&#8220;color-plava&#8220; heading_semantic=&#8220;h1&#8243; text_size=&#8220;&#8220; text_transform=&#8220;uppercase&#8220; css_animation=&#8220;curtain-words&#8220; uncode_shortcode_id=&#8220;181929&#8243; text_color_type=&#8220;uncode-palette&#8220;][\/vc_custom_heading][vc_row_inner][vc_column_inner column_width_percent=&#8220;100&#8243; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;214319&#8243; css=&#8220;.vc_custom_1784126322743{padding-right: 8% !important;padding-left: 8% !important;}&#8220;][vc_custom_heading heading_semantic=&#8220;p&#8220; text_font=&#8220;font-555555&#8243; text_size=&#8220;custom&#8220; text_weight=&#8220;500&#8243; uncode_shortcode_id=&#8220;106838&#8243; heading_custom_size=&#8220;clamp(0.875rem, 0.7857rem + 0.2857vw, 1rem)&#8220;]Pre nego \u0161to salone del mobile dobije svoju finalnu formu[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_column_text text_lead=&#8220;small&#8220; text_color=&#8220;color-rgdb&#8220; uncode_shortcode_id=&#8220;130479&#8243; text_color_type=&#8220;uncode-palette&#8220;]Pi\u0161e: Danilo Ma\u0161kovi\u0107<br \/>\nFotografija: All images @Monica Spezia[\/vc_column_text][uncode_info_box items=&#8220;Date&#8220; text_transform=&#8220;uppercase&#8220; separator=&#8220;bullet&#8220; el_class=&#8220;mrg-t0&#8243;][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_single_image dynamic=&#8220;yes&#8220; media_width_percent=&#8220;100&#8243; media_ratio=&#8220;three-four&#8220; css_animation=&#8220;zoom-out&#8220; uncode_shortcode_id=&#8220;102923&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;3&#8243; bottom_padding=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;4&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;481113&#8243;][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/2&#8243; uncode_shortcode_id=&#8220;176496&#8243;][vc_column_text uncode_shortcode_id=&#8220;799863&#8243;]Dan pre otvaranja Salone del Mobile u Milanu ne izgleda kao dizajn. Prostor u Rho hali deluje nedovr\u0161eno i operativno, vi\u0161e kao velika logisti\u010dka zona nego kao mesto na kome \u0107e se za nekoliko sati govoriti o estetici, trendovima i iskustvu.<\/p>\n<p>Konstrukcije su postavljene, ali jo\u0161 nemaju zavr\u0161ni sloj. Materijali su raspore\u0111eni, ali jo\u0161 nisu deo celine. Ljudi rade kontinuirano, fokusirani na rok, ne na utisak. Ono \u0161to \u0107e uskoro delovati kao jasno definisan prostor trenutno funkcioni\u0161e kao paralelni niz radova koji se odvijaju bez o\u010diglednog reda.<\/p>\n<p>Vi\u0161e od 1.900 izlaga\u010da iz 32 zemlje istovremeno zavr\u0161ava svoje postavke na prostoru od preko 169.000 kvadratnih metara. U toj fazi ne postoji jedinstvena slika doga\u0111aja. Postoji samo proces u kome se planovi prilago\u0111avaju u hodu, a re\u0161enja nastaju kao odgovor na konkretne situacije, \u010desto pod vremenskim pritiskom.<\/p>\n<p>Upravo u toj fazi postaje vidljivo kako dizajn zaista funkcioni\u0161e. Ne kao finalni rezultat, ve\u0107 kao niz odluka koje se donose u realnom vremenu. Ono \u0161to \u0107e kasnije biti predstavljeno kao koncept \u010desto je u ovom trenutku samo najefikasnije mogu\u0107e re\u0161enje.[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_visibility=&#8220;yes&#8220; mobile_width=&#8220;0&#8243; width=&#8220;1\/6&#8243; uncode_shortcode_id=&#8220;190731&#8243;][\/vc_column][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_visibility=&#8220;yes&#8220; mobile_width=&#8220;0&#8243; width=&#8220;1\/3&#8243; uncode_shortcode_id=&#8220;525423&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;3&#8243; bottom_padding=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;797238&#8243;][vc_column width=&#8220;1\/1&#8243;][vc_gallery el_id=&#8220;gallery-138017&#8243; type=&#8220;css_grid&#8220; medias=&#8220;13895,13901&#8243; grid_items=&#8220;2&#8243; screen_lg_items=&#8220;2&#8243; screen_lg_breakpoint=&#8220;&#8220; screen_md_items=&#8220;2&#8243; screen_md_breakpoint=&#8220;&#8220; screen_sm_items=&#8220;1&#8243; screen_sm_breakpoint=&#8220;420&#8243; gutter_size=&#8220;3&#8243; media_items=&#8220;media|lightbox|original&#8220; css_grid_images_size=&#8220;four-three&#8220; single_overlay_opacity=&#8220;50&#8243; single_overlay_anim=&#8220;no&#8220; single_padding=&#8220;2&#8243; single_border=&#8220;yes&#8220; uncode_shortcode_id=&#8220;500911&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;3&#8243; bottom_padding=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;4&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;481113&#8243;][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/2&#8243; uncode_shortcode_id=&#8220;176496&#8243;][vc_column_text uncode_shortcode_id=&#8220;187705&#8243;]\u201cMaking of\u201d se obi\u010dno posmatra kao uvod u zavr\u0161eni proizvod. Ovde ima druga\u010diju ulogu. To je jedini trenutak u kome prostor nije oblikovan za publiku i u kome nema potrebe za narativom. Fokus je isklju\u010divo na realizaciji.<\/p>\n<p>Kada se vrata otvore, sve \u0107e delovati koherentno i zavr\u0161eno. Prostor \u0107e imati jasnu strukturu, definisane pravce kretanja i prepoznatljive celine. To je verzija koja se dokumentuje i komunicira.<\/p>\n<p>Me\u0111utim, ta verzija je rezultat selekcije. U njoj su vidljivi samo oni elementi koji podr\u017eavaju kona\u010dnu sliku, dok su svi procesi, izmene i kompromisi koji su joj prethodili uklonjeni iz fokusa.<\/p>\n<p>Zato je faza pre otvaranja va\u017ena za razumevanje onoga \u0161to se kasnije vidi. Ona pokazuje dizajn kao kolektivni rad, kao organizaciju, ali i kao sistem odluka koje moraju da se uklapaju u ograni\u010deno vreme i prostor.<\/p>\n<p>Kada posetilac u\u0111e, susre\u0107e se sa gotovim prostorom. Ono \u0161to ostaje van vidokruga je na\u010din na koji je taj prostor nastao.<\/p>\n<p>I upravo u tom delu, koji se retko vidi, dizajn je najprecizniji.[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_visibility=&#8220;yes&#8220; mobile_width=&#8220;0&#8243; width=&#8220;1\/6&#8243; uncode_shortcode_id=&#8220;190731&#8243;][\/vc_column][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_visibility=&#8220;yes&#8220; mobile_width=&#8220;0&#8243; width=&#8220;1\/3&#8243; uncode_shortcode_id=&#8220;525423&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;3&#8243; bottom_padding=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;797238&#8243;][vc_column width=&#8220;1\/1&#8243;][vc_gallery el_id=&#8220;gallery-1380178&#8243; type=&#8220;css_grid&#8220; medias=&#8220;13903,13915,13913,13897,13905,13899&#8243; grid_items=&#8220;2&#8243; screen_lg_items=&#8220;2&#8243; screen_lg_breakpoint=&#8220;&#8220; screen_md_items=&#8220;2&#8243; screen_md_breakpoint=&#8220;&#8220; screen_sm_items=&#8220;1&#8243; screen_sm_breakpoint=&#8220;420&#8243; gutter_size=&#8220;3&#8243; media_items=&#8220;media|lightbox|original&#8220; css_grid_images_size=&#8220;four-three&#8220; single_overlay_opacity=&#8220;50&#8243; single_overlay_anim=&#8220;no&#8220; single_padding=&#8220;2&#8243; single_border=&#8220;yes&#8220; uncode_shortcode_id=&#8220;679697&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;3&#8243; bottom_padding=&#8220;2&#8243; overlay_alpha=&#8220;50&#8243; equal_height=&#8220;yes&#8220; gutter_size=&#8220;4&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;372771&#8243;][vc_column column_width_percent=&#8220;100&#8243; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; [&hellip;]<\/p>\n","protected":false},"author":59,"featured_media":13915,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","iawp_total_views":203,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-13926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dizajn-metamorphosis"],"_links":{"self":[{"href":"https:\/\/stefanmilos.com\/sr\/wp-json\/wp\/v2\/posts\/13926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stefanmilos.com\/sr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stefanmilos.com\/sr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stefanmilos.com\/sr\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/stefanmilos.com\/sr\/wp-json\/wp\/v2\/comments?post=13926"}],"version-history":[{"count":32,"href":"https:\/\/stefanmilos.com\/sr\/wp-json\/wp\/v2\/posts\/13926\/revisions"}],"predecessor-version":[{"id":1087203,"href":"https:\/\/stefanmilos.com\/sr\/wp-json\/wp\/v2\/posts\/13926\/revisions\/1087203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stefanmilos.com\/sr\/wp-json\/wp\/v2\/media\/13915"}],"wp:attachment":[{"href":"https:\/\/stefanmilos.com\/sr\/wp-json\/wp\/v2\/media?parent=13926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stefanmilos.com\/sr\/wp-json\/wp\/v2\/categories?post=13926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stefanmilos.com\/sr\/wp-json\/wp\/v2\/tags?post=13926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}