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MILAN DESIGN WEEK: WHO FORGOT THE WORD ”FAIR”?

MILAN DESIGN WEEK: WHO FORGOT THE WORD ”FAIR”?

by | May 1, 2026 | DESIGN

DESIGN MILAN DESIGN WEEK: WHO FORGOT THE WORD ”FAIR”? WHAT MATTERS DOESN’T WAIT IN LINE Word: Danilo Mašković   Photography: Stefan Miloš Date: 1.5.2026. It wasn’t always like this. Mozart, Napoleon, and Marchesa Acerbi have all been issued QR codes,...
THIS IS NOT A GUIDE.

THIS IS NOT A GUIDE.

by | Apr 21, 2026 | DESIGN

DESIGN THIS IS NOT A GUIDE. MILAN DESIGN WEEK: WHAT IS WHAT, WHERE YOU ACTUALLY ARE, AND WHY YOU’RE CONFUSED Word: Danilo Mašković Photography: Cover Photo: ©Lucie Jansch Date: 21.4.2026. I don’t like guides. Not because they aren’t useful, but because they teach you...
MILAN IS NOT BEAUTIFUL. MILAN IS ESSENTIAL.

MILAN IS NOT BEAUTIFUL. MILAN IS ESSENTIAL.

by | Apr 20, 2026 | DESIGN

DESIGN MILAN IS NOT BEAUTIFUL. MILAN IS ESSENTIAL. During Salone del Mobile, design is not presented for what it is, but revealed as something we cannot live without. Word: Danilo Mašković Photography: Cover Photo: ©Louis De Belle Date: 20.4.2026. I remember my first...
BEFORE THE OPENING

BEFORE THE OPENING

by | Apr 19, 2026 | DESIGN

DESIGN BEFORE THE OPENING BEFORE SALONE DEL MOBILE TAKES ITS FINAL FORM. Word: Danilo Mašković Photography: All images @Monica Spezia Date: 19.4.2026. The day before Salone del Mobile opens in Milan does not look like design. The space at Rho feels unfinished and...
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